LinkedIn employer branding campaign rooted in content marketing
Chief Executive Officer
“The Hyphen team has helped us strengthen the Raymond James brand within Canada’s wealth management industry and showcase how we support the financial advisor community.”
Raymond James Ltd., Canada’s largest independent financial advisory firm, was looking to bolster its advisor recruitment efforts with a fresh approach to marketing.
Following a deep dive into Raymond James’ value proposition and culture through in-depth stakeholder interviews, we proposed, developed, and implemented an educational employer branding campaign – ‘The Choice of Top Advisors’ – showcasing the firm’s people and values.
We launched the campaign in 2021 with an award-winning educational guide for financial advisors on how to transition between firms featuring real-world insights and advice from advisors sharing their transition experiences.
- Employer branding & recruitment marketing strategy
- LinkedIn lead-gen & awareness ad campaigns (English & French)
- Content campaign management & reporting
- Creative direction & execution
- Content creation in English & French
- Landing pages design
- Email marketing automation via HubSpot
- Lead nurturing campaign via HubSpot & LinkedIn integration