Building a new business from the brand up!

Case Studies
Branding Website
Industry Ecommerce Service
Brand ImplementationBrand MarkName Generation
Award Winner
Tony Velaidum


“The Hyphen team helped us with ideating and naming our business, designed our logo and branding, and built a customized appointment and ecommerce website. Hyphen was on top of all the issues and were consultative, collaborative, personable and highly professional throughout the entire process.”

If you live in Southern Ontario, you know that tire change season is a pain! With this in mind, Richard’s university friend came to Hyphen with a business idea for a white-glove, mobile tire change service for the GTA region. The founders’ commitment to customer-centric service something we know helps startups succeed really spoke to us and got us excited to help create their ecommerce service brand.


  • Strategic guidance for brand building
  • Business name generation
  • Brand mark design
  • Collateral development & design
  • Vinyl vehicle wrap design
A compelling new brand with strong visuals
A memorable and resonating brand name
A bold, branded vehicle wrap to help with customer awareness
Helped achieve profitability in their first year of operation
Finding the Ideal Business Name

Collaborating with the founders, we researched, ideated, and presented business name options that were memorable, easy to say & available to register as a domain name.

Designing a Brand Mark

After just 3 weeks, the company name was chosen Torque & Tire! From there, we had just 2 weeks to conceptualize and design 5 unique brand mark options that would stand out in their customers’ minds.

Solidifying Brand Identity & Value Proposition

Under a time constraint to launch by the next tire change season, the founders were quick to make a decision on their brand mark.

Hyphen proceeded with building out all of the new brand elements with a unique value proposition.

Standing Out From the Crowd

Having a noticeable and memorable vinyl vehicle wrap when servicing customers builds continuity and brand recognition while also acting as one of the best awareness tools for new customers!


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