hyphen

Engineered for Impact.

Doing great work.

For a competitive edge.

For professional services.

For a competitive edge.

For the right reasons.

In a Sea of Sameness. Find Your Strategic Distinction.

In a Sea of Sameness. Find Your Strategic Distinction.

Professional services are evolving fast with complex buying journeys, tighter margins, and rising pressure to show impact. Internal teams are stretched; external partners rarely get it.

That’s where Hyphen comes in.

We specialize in marketing for professional services, combining strategic clarity, creative precision, and a partnership-first approach that delivers data-backed results with depth.

Your ‘why’ drives everything we do.

Your ‘why’ drives everything we do.
Through deep discovery and our BASE marketing methodology, we build strategic direction that aligns with your goals and turns insight into opportunity.

The result?

A consistent narrative across every touchpoint, scalable lead generation, increased visibility with the right prospects, and the ability to measure and continuously optimize your marketing performance.

Websites
Digital Strategy. Creative Development.

Launch a website that works as hard as you do. We take full ownership of to deliver a site that converts, communicates, and builds credibility.

Marketing Websites
Sales Enablement
Align teams. Drive revenue.

Align marketing and sales to close the loop between interest and action to drive your pipeline forward.

Sales Enablement
Rebranding
Clarify value. Stand out.

Refocus your brand, sharpen your message, and position your business to lead with clarity and confidence.

Rebranding
LinkedIn Enablement
Premier Placement: Organic & Paid.

Position your experts where your buyers are. We help your leaders & firm show up with authority—building trust, visibility, and engagement.

LinkedIn Enablement
B2B Marketing Strategy
BASE: Benefit. Access. Solution. Education.

Build a smarter strategy that reflects your business goals, resonates with modern buyers, and replaces guesswork with actionable insight.

B2B Marketing Strategy
Explore All Solutions

Brand Mark for the Friends of the Thomas Fisher Rare Book Library

Branding / UX / Web Design

A cornerstone of the University of Toronto’s heritage, the Friends of the Fisher Library champions the preservation of the books at the Thomas Fisher Rare Book Library, which is home to materials from across Canada and around the world.

Read Case Study

What’s getting in your way?

Low buyer engagement
Unqualified leads piling up
Buyer persona unknown
Pipeline losing momentum
Low buyer engagement
Unqualified leads piling up
Buyer persona unknown
Pipeline losing momentum
No clear buying path
Rising client demands
Misaligned teams & missed targets
Rising client demands
Guesswork over insight
No clear buying path
Rising client demands
Misaligned teams & missed targets
Rising client demands
Guesswork over insight
Closing higher quality deals
Disconnected buyer experience
Expertise underleveraged
Blending into the noise
Guesswork over insight
Closing higher quality deals
Disconnected buyer experience
Expertise underleveraged
Blending into the noise
Guesswork over insight

How we work (and why it works)

Big Thinking. No Bottleneck
Strategic clarity meets agile execution, without unnecessary complexity.

Embedded Support. Zero Guesswork
We integrate with your team and stay steps ahead, always.

Values-Led. Results-Driven
We do great work, the right way, with purpose and measurable impact.

  • 86% Year-Over-Year Client Retention

    Specializing in B2B and professional services, we deliver results that keep clients coming back.

  • 83% Net Promoter Score

    Our high satisfaction score reflects a culture of continuous improvement and client-first thinking.

  • 50+ Clients

    We prioritize depth over volume—working with fewer clients, more intentionally, and for the long haul.