hyphen
Solutions / Rebranding
Elevate Perception. Accelerate Growth.

Elevate Perception. Accelerate Growth.

Clarity, credibility, and relevance begin with your brand.

Brand is not a visual exercise. It's a strategic lever.

70 %of B2B firms that rebrand report measurable gains in recognition and lead quality within a year.

Firms that invest consistently in brand outperform peers by up to 20% and grow 2.5 times faster when brand alignment is strong.

With 94% of B2B buyers factoring brand perception into their decisions, clear positioning is a competitive necessity.

Services & Workshops

Brand Audit
Brand Positioning
Ideal Client Personas
Decision Making Journeys
Visual Identity
Value Proposition
Brand Guidelines
Positioning Direction
Launch & Go to Market

What to Expect During a Rebrand.

1

AUDIT

2

DISCOVERY

3

STRATEGY

4

FABRICATION

5

ACTIVATION

AUDIT

Understand where you stand before deciding where to go.

  • Conduct a full review of existing brand assets, from visual identity to SEO performance
  • Analyze competitor positioning and market dynamics to identify brand gaps and opportunities
  • Uncover hidden equity in your current brand to inform what stays and what evolves
  • Deliver a comprehensive brand audit report for strategic grounding

Client involvement: Low - primarily initial information sharing.

Trusted by

University of Toronto
Chronicle Wealth
Ramsden Industries
Concord Shading
University of Toronto
Chronicle Wealth
Ramsden Industries
Concord Shading

The Rebranding Essentials

A successful rebrand is a renewed articulation of who you are, where you're headed, and why it matters.

These are the critical elements that guide that transformation:

Trust & Credibility Preservation

Reimagine without eroding reputation.

Business Strategy Alignment

A brand that reflects where you're headed.

Stakeholder Buy-In

Strategy only works if it’s shared.

Positioning & Differentiation

Say less, mean more.

Regulatory & Compliance Readiness

Creative within constraints.

Brand Adoption & Integration

Strategy. Plan. Implementation.

Casting a solid foundation with a comprehensive brand system

Branding / Design / Strategy
Branding / UX / Web Design

We help Ramsden—a family-owned business with over 70 years of history in London, Ontario—clarify and amplify its brand to align with its business strategy and future ambitions.

See How We Help Ramsden

It was, and will continue to be, a real pleasure to collaborate with the whole team at Hyphen as they balanced a high degree of professionalism and creativity with a personal touch and taking the time to truly understand what we are about as a company.

Put it all together and we arrived at results that just fit and work for where we are headed.”


Andrew Ramsden

President, Ramsden Industries Ltd.

Rebranding FAQs

What does a successful rebrand look like, and how will we track it?

How do you handle reputation risk and stakeholder sensitivity?

How do we ensure our legacy isn’t lost in the rebrand?

Will the rebrand impact our clients, and how do we communicate the change?

How do you budget rebranding engagements, and what’s included?

If your brand isn’t working for you, it may be working against you.

Rebranding | Hyphen