Solutions / LinkedIn Enablement
Turn Visibility into Velocity on LinkedIn
Drive business impact, build executive presence, and amplify expertise, organically and on-brand.
LinkedIn is your growth tool
We help firms and leaders turn passive profiles into active assets through thought leadership, profile optimization, and smart campaign execution that drives real traction.
LinkedIn enablement services
What you can expect
STRATEGIC PLANNING
PAGE OPTIMIZATION
CALENDAR DEVELOPMENT
IMPLEMENTATION
EMPLOYEE ADVOCACY
INSIGHTS
STRATEGIC PLANNING
Build a LinkedIn roadmap rooted in real business goals.
- Stakeholder interviews and platform audit
- Clear audience targeting and segmentation
- Messaging pillars and voice guidelines
- Defined KPIs and organic vs paid strategy
Our tools
LinkedIn enablement that goes beyond posting
CMOs and CGOs aren't just looking for help hitting "publish."
You want a LinkedIn strategy that aligns with business growth, elevates executive presence, drives measurable results, and runs with minimal lift.
These features set the Hyphen approach apart.
Strategic Integration
Built for business outcomes.
We design LinkedIn programs that support your top priorities, whether it's driving pipeline, attracting top talent, or growing thought leadership.
Every plan aligns with your brand, sales, and HR strategies, so LinkedIn becomes a core part of your business engine instead of a siloed feed.
Executive-Level Positioning
Influence through credibility.
We craft and publish polished, on-brand posts on behalf of executives that reflect their voice, expertise, and strategic value.
Profiles are optimized for visibility, with messaging that builds trust without reading like a résumé.
High-Quality, Native Content
Editorial storytelling that lands.
We translate strategy into sharp, engaging LinkedIn-native content, from carousels and case study snapshots to videos, polls, and long-form posts.
No filler, no fluff; just the right tone, format, and frequency for your audience.
Internal Enablement & Amplification
People-powered distribution.
Your people are your greatest amplifiers. We make it easy for teams to engage with content kits, training, and simple prompts.
Sales teams get profile support and ready-to-share content that helps nurture relationships offline and on.
Full-Funnel Paid + Organic Strategy
Smarter reach, stronger ROI.
We use paid and organic in tandem, boosting thought leadership, segmenting audiences, and aligning with your buyer journey.
Our test-and-learn approach ensures your ad spend is strategic, optimized, and continuously improving.
Insights & Optimization
Track what matters, evolve what works.
We go beyond vanity metrics. Our custom dashboards and quarterly reviews give you visibility into what’s working, and why.
You’ll get strategic recommendations, not just data dumps, to refine your presence over time.
White-Glove Workflow
High-touch, low-lift.
Our process is designed for busy teams. With clean approval loops, brand-safe quality control, and fast ramp-up, we handle the details while keeping you in the loop.
Most clients see early traction within 60 to 90 days.
Hyphen came highly recommended—and for good reason. From strategy to execution, they are creative, collaborative, and highly attuned to our voice and goals. They helped us turn ideas into compelling thought leadership that resonated with the right audience and reinforced our value proposition.
Senior Director, Corporate & Marketing Communications Investment Planning Counsel
Brand Mark for the Friends of the Thomas Fisher Rare Book Library
Branding / UX / Web Design
We design, execute, and oversee every element of our clients' growth marketing strategies. We design, execute, and oversee every element of our clients' growth marketing strategies.
LinkedIn enablement FAQs
Do you support both organic and paid LinkedIn enablement campaigns?
Yes. We leverage organic to build credibility and reach, and paid to accelerate visibility or drive leads—depending on your goals.
From segmentation and creative to A/B testing and reporting, we ensure every campaign is strategic and impactful.
Who creates the content, and how do you make it sound like us?
We do the heavy lifting, through brand immersion, interviews, and messaging frameworks.
Our team ghostwrites in your tone of voice, with your POV, and refines based on your feedback to ensure the output feels credible, polished, and authentic.
How do you ensure compliance and brand safety?
We operate with brand-safe guardrails and clear approval processes.
Every post is reviewed through a compliance and tone-of-voice lens, ensuring your content is professional, on-brand, and low-risk, especially in regulated industries.
How does LinkedIn fit into our broader brand and business development strategy?
We don’t treat LinkedIn as a standalone channel.
Every program is grounded in your business goals, aligned with sales and marketing efforts, and tailored to your audience, so it contributes to revenue, reputation, and relationships.
Can you manage executive profiles as well as the company page?
Absolutely. We optimize and manage both, ensuring leadership profiles are thought-leadership-ready while your company page reflects a credible, consistent brand presence.
Together, they amplify reach and drive deeper engagement.
How do you measure performance and continuously improve?
We track what matters: visibility, engagement, follower growth, and campaign ROI.
Bi-weekly insights, monthly check-ins, and quarterly reviews keep your strategy evolving and ensure your content delivers real value over time.
What kind of results can we expect, and when?
Most clients see meaningful traction within the first 90 days, including increased reach, stronger executive visibility, and more engagement from target audiences.
Long-term gains in reputation and pipeline follow with consistent execution.