Solutions / Marketing Strategy
Where Insight Meets Execution.
We don’t just market what you do - we uncover why it matters, who it’s for, and how it drives demand.
That’s strategy, grounded in insight and brought to life through our B2B BASE framework.
To stand out in today’s credibility-driven market, you need more than features and pricing.
The BASE framework reorients your approach around outcomes, relevance, and value, shifting the focus from services to solutions, promotion to education, and price to impact.
By aligning sales, marketing, and client success around a shared strategy, we help you deepen market resonance and accelerate meaningful growth.
Deliverables
BASE Marketing Framework
A clear, modern framework for B2B marketing that shifts the focus from promotion to purpose. Our BASE Methodology is built to drive value, meet real buyer needs, and turn insight into action.
Benefit
Sell the outcome, not the offering.
Define offerings by the needs they meet, not by their features, functions, or technological superiority.
When you focus on the value your solution creates, such as time saved, risk reduced, and revenue gained, you give potential clients a clear reason to choose you.
It’s not about justifying your price, it’s about proving your impact.
Access
Meet buyers where they are and where they’re headed.
B2B buyers don’t follow a straight path anymore.
They research, evaluate, and engage across multiple channels, often before ever speaking to sales.
We help you create a seamless, connected experience that ensures buyers can find what they need, when they need it, and take action when they’re ready.
Solution
Position around problems solved, not products sold.
Your buyers care less about what your product does and more about what it does for them.
We shift the conversation from features to outcomes by framing your offer as the answer to your customer’s real-world challenges.
It’s not about specs, it’s about offering an impactful solution.
Education
Teach before you sell.
Today’s buyers don’t want to be pitched, they want to be informed.
We help you earn trust by creating useful, relevant content that guides your audience through every stage of the decision-making process.
When you lead with insight, you become the obvious choice.
Our tools
FOCUS Process
ORIENTATION
DISCOVERY
FABRICATION
FINALIZATION
OVERSIGHT
ORIENTATION
Ground the strategy in business reality.
- Review marketing, sales, and client experience systems and outputs
- Audit competitors, internal assets, and historical performance
- Gather and assess implementation plans, collateral, and tools
- Kick off with a streamlined intake checklist tailored to your team
Brand Mark for the Friends of the Thomas Fisher Rare Book Library
Branding / UX / Web Design
We design, execute, and oversee every element of our clients' growth marketing strategies. We design, execute, and oversee every element of our clients' growth marketing strategies.
During my nearly 30 years in the financial industry, I've rarely worked with a strategic marketing partner that feels like it's part of our team. Hyphen stands out in this regard, in a big way.
Their team is thoughtful, caring, and quick, putting our goals first. They effortlessly transition from creative idea formulation to results-driven implementation. They're proactive - keeping us on track - and respectful."
Executive Vice President, Raymond James Ltd.
Frequently Asked Questions
How will your marketing strategy align with our business objectives and growth priorities?
Every engagement begins with a deep understanding of your business goals, not just marketing outputs.
Our strategy aligns brand, messaging, and campaigns with key priorities like client acquisition, market expansion, or talent attraction.
We work closely with leadership to ensure marketing directly supports your broader vision and KPIs.
How long does your strategy process take, and what should we expect along the way?
Every engagement is unique, and the length of our process depends on your objectives, team structure, and urgency.
What we can promise is flexibility: we adapt to your pace, align to your priorities, and deliver on the timelines that matter most to you.
From kickoff to final delivery, you can expect clear communication, defined milestones, and a highly collaborative approach.
What experience do you have with firms in terms of industry, size, or service model?
We specialize in professional services firms, from legal and financial to consulting and beyond, particularly those that are purpose-driven and ready to evolve their market presence.
Whether scaling nationally or deepening niche authority, we’ve partnered with firms at every stage to build smart, strategic foundations for growth.
What role will you play in execution, and how do you support internal adoption?
We support implementation across the board, from brand rollout and website development to internal enablement and campaign execution.
To drive adoption, we provide sales collateral, training materials, and launch toolkits so your team is aligned and confident. If something’s outside our scope, we’ll say so and connect you to a trusted partner.
Transparency and collaboration are our biggest non-negotiables.
What KPIs or metrics will we use to measure success and how will you report on them?
We define success together from day one.
Based on your goals, we track metrics like qualified leads, website engagement, brand awareness, or sales enablement performance.
Reporting is tailored to your leadership team’s priorities, and we focus on delivering insight (not just numbers!) to inform your next move.
What makes Hyphen different from other marketing consultants or agencies?
We’re not just creatives or strategists, we’re partners who think like operators.
Our BASE methodology combines sharp strategy with real-world execution, and our professional services focus means we understand complex decision cycles, relationship-driven sales, and credibility-based markets inside and out.
We bring clarity, focus, and follow-through.