B2B Marketing Strategy | Hyphen
hyphen
Solutions / Marketing Strategy
Where Insight Meets Execution.

Where Insight Meets Execution.

We don’t just market what you do - we uncover why it matters, who it’s for, and how it drives demand.

That’s strategy, grounded in insight and brought to life through our B2B BASE framework.

To stand out in today’s credibility-driven market, you need more than features and pricing.

The BASE framework reorients your approach around outcomes, relevance, and value, shifting the focus from services to solutions, promotion to education, and price to impact.

By aligning sales, marketing, and client success around a shared strategy, we help you deepen market resonance and accelerate meaningful growth.

Deliverables

Key Marketing Insights
Documented Marketing Strategy
Buyer Personas
Templates
Marketing Plan + Calendar
Purchasing Journey
Adoption Toolkit

BASE Marketing Framework

A clear, modern framework for B2B marketing that shifts the focus from promotion to purpose. Our BASE Methodology is built to drive value, meet real buyer needs, and turn insight into action.

Benefit

Sell the outcome, not the offering.

Access

Meet buyers where they are and where they’re headed.

Solution

Position around problems solved, not products sold.

Education

Teach before you sell.

Our tools

Vercel
AccessiBe
Asana
GoogleAds
Figma
LinkedIn Ads
Semrush

FOCUS Process

1

ORIENTATION

2

DISCOVERY

3

FABRICATION

4

FINALIZATION

5

OVERSIGHT

ORIENTATION

Ground the strategy in business reality.

  • Review marketing, sales, and client experience systems and outputs
  • Audit competitors, internal assets, and historical performance
  • Gather and assess implementation plans, collateral, and tools
  • Kick off with a streamlined intake checklist tailored to your team

Brand Mark for the Friends of the Thomas Fisher Rare Book Library

Branding / UX / Web Design
Branding / UX / Web Design

We design, execute, and oversee every element of our clients' growth marketing strategies. We design, execute, and oversee every element of our clients' growth marketing strategies.

Read Case Study

During my nearly 30 years in the financial industry, I've rarely worked with a strategic marketing partner that feels like it's part of our team. Hyphen stands out in this regard, in a big way.

Their team is thoughtful, caring, and quick, putting our goals first. They effortlessly transition from creative idea formulation to results-driven implementation. They're proactive - keeping us on track - and respectful."

Scott Hudson

Executive Vice President, Raymond James Ltd.

Frequently Asked Questions

How will your marketing strategy align with our business objectives and growth priorities?

How long does your strategy process take, and what should we expect along the way?

What experience do you have with firms in terms of industry, size, or service model?

What role will you play in execution, and how do you support internal adoption?

What KPIs or metrics will we use to measure success and how will you report on them?

What makes Hyphen different from other marketing consultants or agencies?

Thinking bigger but need a clear path forward?