MARKETING WITH STRATEGY

Marketing support for your business development, sales, and recruitment efforts.

We help you achieve your B2B business objectives by aligning your teams, strategies, and communications.

SOLUTION SELLING FOR B2B

We help you stand out in a crowded market by embracing a solution-selling strategy: it’s not about WHAT you offer, but rather WHY customers should care and HOW they will benefit.

 

This starts with lots of questions, careful listening, and our B2B marketing BASE framework.

  • Benefit

    What benefits do you provide your customers for the price they pay?

    Justifying your pricing based on costs, profit margins, or competitors’ prices simply puts you in a race to the bottom.

    Instead, we help your customers make the best purchasing decision by articulating how your solutions will generate benefits and value for them.

  • Access

    How and where do your customers access information about your solutions and engage with your business?

    Today’s B2B buyers are making purchasing decisions in dynamic and non-linear ways as they Explore, Evaluate, Engage, Experience, and Enjoy their options.

    We help your buyers access all they need to make informed decisions by seamlessly connecting with you via an integrated, cross-channel presence.

  • Solution

    How do you help your customers solve problems?

    The features and functions of your offering are of less significance to your customers than the problems you help them solve.

    We position your offering based on how you help meet customer needs and provide solutions to customer problems.

  • Education

    How do you help your customers better understand their problems and how your solutions can solve them?

    By focusing on customer education, you can become a useful resource that pulls customers in without the need to constantly push out promotional messaging.

    We help educate your customers with useful content tailored to their needs at each point in their buyer’s journey.

Key Services

Your ‘why’ will drive our recommendations.

Our approach starts with a thorough, human-centered discovery to understand your goals and challenges. We then develop a strategic direction with a focus on opportunities and meaningful results aligned with your objectives.

Content Marketing

We plan and produce content marketing campaigns that leverage the full marketing potential of your organizational insights and expertise.

Web Experience

We provide strategy, design, development, and maintenance for your web experiences (e.g. websites, landing pages) to help you establish trust and build credibility with your customers. 

Digital Marketing

We ideate, design, and implement digital marketing strategies aligned with your sales, recruitment, and communication goals.

LinkedIn Marketing & Enablement

We help you harness the marketing potential of LinkedIn through campaign development, social selling enablement, and ghostwriting services.

Marketing Automation

We help you set up and deploy marketing technology tools to automate elements of your marketing efforts for increased efficiency and impact. Although we’re technology agnostic, our expertise lies in Pardot and HubSpot.

TWO WAYS TO WORK WITH US

Our Promise

Our clients care about the value and benefits we provide, rather than how long the work takes.

That’s why our payment structure is a monthly fee, not billable hours.

The fee is based on the scope of work, level of expertise, urgency, and duration of the engagement, which we assess and clarify before making any promises.

What we do promise is that you will have the best experience you’ve ever had with an agency, alongside the highest-quality deliverables that move the needle for your business.

1. RETAINER

When you need strategic, executional, and reporting support for digital marketing, creative, and development services on a part-time basis, consider us for:

  • SMEs and not-for-profits without in-house digital marketing expertise
  • B2B enterprises seeking targeted marketing for sales, business development, and recruitment teams
  • Monthly fees start at $6,000

2. PROJECT

When you need a strategic, caring, and hands-on partner to execute on a project, consider us as your team for:

  • Website design & development
  • Marketing strategy & plan development
  • HubSpot integration & implementation
  • Ordering & fulfillment system development

We Speak Your Language

We collaborate with B2B teams who value fresh perspectives, creative thinking, and strategy-driven initiatives.

With our team’s professional and wide-ranging experience and backgrounds, your leadership team will be comfortable and confident working with us.

 

We grow with you

When our values align and our capabilities fit your goals, we jump in and get to work – no matter the size of your organization.

Our clients have confirmed this. Read what they have to say.

  • Not-for-Profit or Public Organization
  • Enterprise
  • Mid-Size
  • Startup
  • 1 / 4 Not-for-Profit or Public Organization

    “In a complex organization like OICR, there is a great diversity of worthy priorities and perspectives. 

    “The Hyphen team listened to everyone, balancing different stakeholder needs and helping us unite behind a shared vision for the new website.”

    Christopher Needles Ontario Institute for Cancer Research
  • 2 / 4 Enterprise

    “During my 30 years in the financial industry, I’ve rarely worked with an outside firm that feels like it’s part of our team.

    “Hyphen stands out in this regard. They’re thoughtful, caring, and quick, putting our goals first. They effortlessly transition from creative idea formulation to results-driven implementation.”

    Scott Hudson Raymond James Ltd.
  • 3 / 4 Mid-Size

    “It continues to be a real pleasure to collaborate with Hyphen as they balance a high degree of professionalism and creativity with a personal touch.”

    Andrew Ramsden Ramsden Industries
  • 4 / 4 Startup

    “Hyphen took on a major challenge to help my startup when we urgently needed marketing help. They rolled up their sleeves and jumped on the challenge.

    “The professionalism they displayed throughout the engagement was impressive. I wholeheartedly recommend the very capable people at Hyphen.”

    Ferhan Bulca CEO & Co-founder of Acumyn Inc., purchased by Elekta in 2018