Attracting students with a bold brand identity refresh
Recruitment & Marketing Officer, MMPA, University of Toronto Mississauga
“Working with Hyphen Co. has been such a great experience. Their knowledge and design ideas have helped our program step into the future with our new branding initiatives. Having worked with all the team members, I can say with confidence, they are all very responsive and willing to assist with anything.”
In 2019, we were presented with a challenge: to help the University of Toronto Mississauga Master of Management & Professional Accounting (MMPA) program enhance its student recruitment efforts by refreshing its brand identity.
We won over decision-makers with data-driven insights, rapid iteration and an eyes-on-the-prize mentality.
Undaunted by existing brand guidelines, legacy designs and a slow-moving bureaucracy, we jumped right in to help the MMPA team roll out a refreshed brand within just 3 months.
- Brand discovery – analysis of existing brand & environment
- Brand articulation – value proposition & tagline development
- Brand identity refresh – brand mark & elements design, brand guidelines
- Recruitment collateral design & copywriting – brochure, banners, swag