President, Ramsden Industries Limited
“It was (and will continue to be) a real pleasure to collaborate with the whole team at Hyphen. Together, we arrived at results that just fit and work for where we are headed.”
Building on the rich 70+ years heritage of this family-owned business based in London, Ontario, we were excited to work with their team to reimagine their brand for the next 70 years to come.
We clarified and amplified the Ramsden brand in line with its overall business strategy and future ambitions.
- Discovery – competitive landscape analysis & existing customer interviews
- Key insights report – customer personas, positioning, brand story development
- Brand identity development – logo & brand handbook
- Branded marketing collateral – business cards, PowerPoint, 20 branded document templates
- Brand articulation – key messaging, value proposition, tagline
- CRM research, recommendations & implementation