By starting from the ground up with foundational marketing discovery and brand development.
Clarify and amplify Ramsden’s branding and messaging
In 2019, we were tasked with helping Ramsden – an aluminum foundry based in London, Ontario – reimagine its brand.
Building on the rich 70+ years heritage of this family-owned business, we clarified and amplified the Ramsden brand in line with its overall business strategy and future ambitions.
Developing a brand is not about turning your company into something it’s not. Rather, it’s a process of revealing who you really are.
Far from being a simple exercise in design, the building of a brand system must be rooted in a company’s core values, attitudes, culture and history. As a third-generation family-owned aluminum foundry at the forefront of its industry, Ramsden provided us with ample authentic inspiration.
Churning out a website or slapping together a brochure may meet your short-term objectives, but it won’t drive sustainable, long-term marketing and sales success.
We seek out clients like Ramsden who recognize the value of investing time and effort into developing a strong foundation for their brand. Collaborating with the Ramsden team, we created the strategic building blocks for all future marketing and sales efforts.
Bringing in a trusted external partner to analyze, assess and provide feedback can be invaluable for helping you see your company in a new light.
Through discovery sessions, customer interviews and competitive landscape analysis, we developed a deep understanding of Ramsden’s organization and environment. This allowed us to provide Ramsden with clear customer insights, a fresh value proposition and unique competitive positioning.
It was (and will continue to be) a real pleasure to collaborate with the whole team at Hyphen. Together, we arrived at results that just fit and work for where we are headed.