A creative brief has been a staple in the agency world for decades. It’s a necessity. But being a necessity doesn’t mean it should stay the same. So, we took a step back and started asking questions to understand why creative briefs are important and what’s the ultimate job that they accomplish for the client and the agency. As the outcome, we came up with a bare bones creative brief template that’s especially easy and valuable for professional services companies but also for the ‘time is money’ type of companies ie. everyone. It’s a win-win!
Are you struggling to articulate and scope out that digital marketing, website or creative project at your professional services firm? Look no further than our tried and tested creative brief that’s ideal for professional services looking to partner with a digital agency.
For further context and ideas on how to collaborate with your team on this document, read our “The Atypical Creative Brief for Professional Services” insights post.