From business idea to ecommerce service website in 7 months
The team behind Torque & Tire approached us in November 2020 with a business idea – a white-glove, mobile tire change service – and asked if we could bring it to reality.
- ACCOLADES
Award Winner
Hermes Award
- Industry
Ecommerce Service
- DeliverablesDigital StrategyWordPress DevelopmentEcommerceWebsite Design
The goal?
To have a new ecommerce service website up and running by May 2021 in time for the spring tire change season, giving us just 7 months.
Impact
- An award-winning custom WordPress ecommerce service website
- Nimble design, development & problem solving to meet the target launch date
- Smooth & intuitive user experience
- Helped achieve profitability in their first year of operationar of operation
Prioritizing Smooth & Intuitive UX
Intuitive user experience (UX) is critical for the long-term success of any ecommerce service website, so we focused our UX design on optimizing ease of use.
Building an Efficient Tech Stack
We selected and integrated all the tech for Torque & Tire’s ecommerce service website, including appointment scheduling, point-of-sale system, and deposit & payment processing.
Adapting to Evolving Customer Requirements
The initial idea of a mobile tire change service evolved with the team adding related services such as tire & car storage, car detailing, and tire & rim sales. We adapted to these changes while keeping the project on schedule.
Delivering Results Through Partnership
We helped the Torque & Tire team launch their business within just 7 months and achieve profitability within their first year of operation – a true testament to the power of partnership!
“The Hyphen team helped us with ideating and naming our business, designed our logo and branding, and built a customized appointment and ecommerce website. Hyphen was on top of all the issues and were consultative, collaborative, personable and highly professional throughout the entire process.”
Director