Building a new business from the brand up!
If you live in Southern Ontario, you know that tire change season is a pain! With this in mind, Richard’s university friend came to Hyphen with a business idea for a white-glove, mobile tire change service for the GTA region.
- ACCOLADES
Award Winner
Hermes Award
- Industry
Ecommerce Service
- DeliverablesBrand ImplementationBrand MarkName GenerationDesign
Challenge
The founders’ commitment to customer-centric service – something we know helps startups succeed – really spoke to us and got us excited to help create their ecommerce service brand.
Impact
- A compelling new brand with strong visuals
- A memorable and resonating brand name
- A bold, branded vehicle wrap to help with customer awareness
- Helped achieve profitability in their first year of operation
Finding the Ideal Business Name
Collaborating with the founders, we researched, ideated, and presented business name options that were memorable, easy to say & available to register as a domain name.
Designing a Brand Mark
After just 3 weeks, the company name was chosen – Torque & Tire! From there, we had just 2 weeks to conceptualize and design 5 unique brand mark options that would stand out in their customers’ minds.
Solidifying Brand Identity & Value Proposition
Under a time constraint to launch by the next tire change season, the founders were quick to make a decision on their brand mark.
Hyphen proceeded with building out all of the new brand elements with a unique value proposition.
Standing Out From the Crowd
Having a noticeable and memorable vinyl vehicle wrap when servicing customers builds continuity and brand recognition while also acting as one of the best awareness tools for new customers!
“The Hyphen team helped us with ideating and naming our business, designed our logo and branding, and built a customized appointment and ecommerce website. Hyphen was on top of all the issues and were consultative, collaborative, personable and highly professional throughout the entire process.”
Director