A modern custom website for a forward-looking aluminum foundry
Ramsden Industries – a family-owned aluminum foundry based in London, Ontario – was looking to modernize its digital presence to align with its forward-looking focus and bold growth plans.
- ACCOLADES
Platinum Winner Website Redesign
Hermes Award
- Industry
Manufacturing
- DeliverablesCopywritingWebsite DesignWebsite StrategyWordPress Development
Challenge
Ramsden Industries needed a digital presence that matched its innovative vision. After partnering with us for a comprehensive brand overhaul, they tasked Hyphen with designing and developing a custom website that would not only reflect their bold identity but also scale with their expanding business.
Impact
- The website paid for itself 7x over in the first 9 months
- 30 RFQ submissions via website in 12 months since launch (up from zero)
- 3% close rate on website-driven leads
- 23% YOY growth in unique visitors & 40% YOY growth in pageviews (15 months post launch)
- 21% YOY growth in organic search traffic (15 months post launch)
- A custom WordPress website that can grow with Ramsden’s evolving needs
- An intuitive backend for user-friendly additions & updates
Breaking the Industry Mold
The Ramsden team embraced the opportunity to develop a strong digital presence with a new custom website.
We helped them showcase their forward-looking business and stand out in the aluminum foundry industry, where outdated websites remain common.
Optimizing the Content Segmentation
Collaborating with the Ramsden team on synthesizing content for the new website led to greater clarity on the positioning of Ramsden’s services versus solutions – the starting point for more impactful marketing messaging.
Celebrating Ramsden’s Rich History
As a family-owned business founded in 1946, Ramsden has a rich history worth celebrating.
We incorporated visual elements and information that showcase the company’s heritage throughout the website and on a dedicated History page.
Tailoring Contact Forms to Business Needs
A key goal for the new website was to bolster Ramsden’s marketing and business development efforts.
We developed 3 unique forms (Request a Quote, Contact a Specialist, Apply for a Position) to facilitate streamlined communication and information gathering for the Ramsden team.
“It was (and will continue to be) a real pleasure to collaborate with the whole team at Hyphen. Together, we arrived at results that just fit and work for where we are headed.”
President, Ramsden Industries Limited