Solutions / SEO Audit
Know Exactly Where You Stand in Search.
For professional services firms that want to know what's working, what isn't, and what to do first — without the noise.
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How we work (and why it works)
Big Thinking. No Bottleneck
Strategic clarity meets agile execution, without unnecessary complexity.
Embedded Support. Zero Guesswork
We integrate with your team and stay steps ahead, always.
Values-Led. Results-Driven
We do great work, the right way, with purpose and measurable impact.
95% Year-Over-Year Client Retention
Specializing in B2B and professional services, we deliver results that keep clients coming back.
89% Net Promoter Score
Our high satisfaction score reflects a culture of continuous improvement and client-first thinking.
50+ Clients
We prioritize depth over volume—working with fewer clients, more intentionally, and for the long haul.
Choose your starting point.
Not every firm needs the same audit. Depth doesn't equal value — relevance does. We'll help you figure out which fits, but here's the breakdown:
Here's exactly what happens.
Discovery call (30 minutes)
We do the work
You receive the report
Walkthrough session
You decide what's next
Discovery call (30 minutes)
You tell us about your firm, your goals, and what's been frustrating you about your current search presence. We ask the right questions and confirm the right audit scope.
Here's the kind of thing we find.
15.6M impressions. 1.23% click-through rate.
A professional services client had enormous search reach — but most of it wasn't converting to clicks. Why? Their commercial practice pages were ranking between position 8 and 20, with sub-1% CTR. The fix: targeted title and meta rewrites across the top 50 URLs. Estimated impact: 3,800+ incremental clicks per quarter on demand they'd already earned.
50%+ drop in commercial clicks. Impressions kept rising.
A specialty B2B client had growing visibility — but clicks on high-intent searches had fallen by more than half over six months. The issue wasn't demand. It was coverage and position decay on the searches that actually led to business.
$1.53M CAD/month in paid-search equivalent demand. Going uncaptured.
The addressable SEO opportunity for one mid-size client exceeded 1.3 million sessions per month nationally. The constraint wasn't demand — it was search visibility. The audit gave them a phased roadmap to close that gap.
What clients say.
I was after a succinct and elegant website, and they delivered exactly that. We needed additional support working out the language – for that reason (and more!), Hyphen was uniquely capable of executing against our particular requirements, which included advanced communications support.
The Hyphen team exceeded my expectations. They processed feedback effectively, and delivered a product that went beyond just fulfilling our goals."
Principal, NAMARA
Common questions.
How is this different from the SEO reports we've received before?
Most SEO reports list problems. Ours prioritize them — so you know what to do first, what to defer, and what's not worth addressing. We also tie findings to business development outcomes, not just rankings.
We're a small marketing team. Won't this overwhelm us?
That's exactly why we have a Light Audit option. It gives you enough to make good decisions without creating a backlog your team can't handle.
We've tried SEO before and didn't see results. Why would this be different?
An audit doesn't add more SEO — it tells you why what you've done hasn't worked. Usually it's a structural or prioritization issue, not an effort issue.
What happens after the audit?
You get a clear roadmap and a walkthrough session with our team. If you want help implementing it, we're here. If you want to take it in-house, you have everything you need. There's no pressure.
How long does it take?
Light Audit: 2–3 weeks from kickoff. Comprehensive Audit: 4–6 weeks. Both include a live review session at delivery.
Do you work with firms outside of Canada?
Yes — we're based in Toronto but work with clients across North America.
Is there a commitment after the audit?
No. The audit is a standalone engagement. Many clients choose to continue with Hyphen after seeing the roadmap — but that's always your call.
No commitment. No pitch. Just clarity.
If SEO feels confusing, that's a signal — not a failure.
Tell us about your firm, your current digital presence, and what's been holding you back. We'll help you figure out the right next step — and whether an audit is it.