Nat Korol on Responsible Growth & Resilient Leadership

What do trail running, protecting joy, and saying no to shortcuts in marketing all have in common? According to Hyphen’s co-founder Nat Korol, they’re essential to building a resilient business and to leading with clarity. In a candid 15-minute conversation with John Wilson on the CEO Global Network Podcast, Nat opens up about:

• Why balancing physical, mental, and emotional health fuels better leadership (and how trail running became her great teacher).
• The principle that’s shaped Hyphen from day one and how values alignment turned a chance boardroom connection into a decade-long partnership.
• What responsible growth in B2B marketing actually looks like (hint: it’s not about doing less, it’s about doing better).
• A candid client story that taught her the power of simply being in the room.

🎥 Watch the interview on YouTube: