From business idea to ecommerce service website in 7 months

Case Studies
Website Branding
Industry Ecommerce Service
Digital StrategyEcommerceWebsite DesignWordPress Development
Award Winner
Tony Velaidum


“With Hyphen’s guidance and patience, our business idea came to fruition within 7 months! They were consultative, collaborative, personable and highly professional throughout the entire process.”

The team behind Torque & Tire approached us in November 2020 with a business idea – a white-glove, mobile tire change service – and asked if we could bring it to reality.

The goal? To have a new ecommerce service website up and running by May 2021 in time for the spring tire change season, giving us just 7 months.

  • Design & development of an intuitive ecommerce service website in under 7 months
  • Strategic recommendations on optimal tech stack
  • Integration of third-party tools (WooCommerce, appointment scheduling, point-of-sale system)
  • Testing, deployment & optimization
  • Ongoing website maintenance & support
An award-winning custom WordPress ecommerce service website
Nimble design, development & problem solving to meet the target launch date
Smooth & intuitive user experience
Helped achieve profitability in their first year of operation
Prioritizing Smooth & Intuitive UX

Intuitive user experience (UX) is critical for the long-term success of any ecommerce service website, so we focused our UX design on optimizing ease of use.

Building an Efficient Tech Stack

We selected and integrated all the tech for Torque & Tire’s ecommerce service website, including appointment scheduling, point-of-sale system, and deposit & payment processing.

Adapting to Evolving Customer Requirements

The initial idea of a mobile tire change service evolved with the team adding related services such as tire & car storage, car detailing, and tire & rim sales. We adapted to these changes while keeping the project on schedule.

Delivering Results Through Partnership

We helped the Torque & Tire team launch their business within just 7 months and achieve profitability within their first year of operation – a true testament to the power of partnership!

Overlap Associates Propelling growth with a professionally designed website