© Hyphen Company
Objective:Leading the founders from idea to brand identity to seamless ecommerce website with strategic brand & marketing advice and timely execution.
We’re proud to have helped build a brand new business from the ground up!
The team behind Torque & Tire approached us in November 2020 with a business idea – a mobile tire change service – and asked if we could bring it to reality.
The goal? To have a new ecommerce website up and running by May 2021 in time for the spring tire change season, giving us just 7 months.
For business name generation, we researched options that were memorable, easy to say & available to register as a domain name.
Once the name was chosen, we provided 5 brand mark options.
We conceptualized & designed a new brand with a unique value proposition.
We selected & integrated all the tech for the ecommerce site, including appointment scheduling, point-of-sale system, and deposit & payment processing.
The initial idea of a mobile tire change service evolved with the team adding related services such as tire & car storage, car detailing, and tire & rim sales.
With Hyphen’s guidance and patience, our business idea came to fruition within 7 months! They were consultative, collaborative, personable and highly professional throughout the entire process.