A modern custom website for a forward-looking aluminum foundry

Case Studies
Website Branding
Industry Manufacturing
CopywritingWebsite DesignWebsite StrategyWordPress Development
Award Winner
Andrew Ramsden

President, Ramsden Industries Limited

“It was (and will continue to be) a real pleasure to collaborate with the whole team at Hyphen. Together, we arrived at results that just fit and work for where we are headed.”

Ramsden Industries – a family-owned aluminum foundry based in London, Ontario – was looking to modernize its digital presence to align with its forward-looking focus and bold growth plans.

Having already worked with us on a major brand overhaul, the Ramsden team turned to Hyphen to design and develop a new custom website.

Drawing on knowledge and insights from this earlier collaboration with them, we worked closely with the Ramsden team to bring their brand to life online in a modern website that will grow alongside their business and support their business development efforts.

  • Content strategy (content requirements, information architecture, etc.)
  • Copywriting & graphic design
  • Development of custom website architecture 
  • Design & development of a custom WordPress website
  • Content population
  • QA, testing & deployment
  • Training
  • Ongoing web maintenance and support
The website paid for itself 7x over in the first 9 months
30 RFQ submissions via website in 12 months since launch (up from zero)
3% close rate on website-driven leads
23% YOY growth in unique visitors & 40% YOY growth in pageviews (15 months post launch)
21% YOY growth in organic search traffic (15 months post launch)
A custom WordPress website that can grow with Ramsden’s evolving needs
An intuitive backend for user-friendly additions & updates
Breaking the Industry Mold

The Ramsden team embraced the opportunity to develop a strong digital presence with a new custom website.

We helped them showcase their forward-looking business and stand out in the aluminum foundry industry, where outdated websites remain common.

Optimizing the Content Segmentation

Collaborating with the Ramsden team on synthesizing content for the new website led to greater clarity on the positioning of Ramsden’s services versus solutions – the starting point for more impactful marketing messaging.

Celebrating Ramsden’s Rich History

As a family-owned business founded in 1946, Ramsden has a rich history worth celebrating.

We incorporated visual elements and information that showcase the company’s heritage throughout the website and on a dedicated History page.

Tailoring Contact Forms to Business Needs

A key goal for the new website was to bolster Ramsden’s marketing and business development efforts.

We developed 3 unique forms (Request a Quote, Contact a Specialist, Apply for a Position) to facilitate streamlined communication and information gathering for the Ramsden team.

Award-Winning Website Design

We were thrilled for the Ramsden team when their new website – with its bold visuals and intuitive design – earned a Platinum Award in the Hermes Creative Awards 2022.

Visit Ramsden
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