Our work with Pillar Financial is a great example.
Close the loop between Pillar’s marketing and business development
In 2016, we took on full responsibility for Pillar’s competitive profile, brand development, marketing strategy and martech support, seamlessly integrating these with business development.
Today, we continue to drive results for Pillar with ongoing comprehensive support.
We take ownership for the success of Pillar, as we do with every Hyphen client. This pushes us to constantly ask: what is best for Pillar, and how can we make this happen?
This mentality helps us earn trust. For example, one of Hyphen’s partners participates in monthly executive meetings. Because we are trusted with a seat at the table, we are better equipped to understand the company’s needs and implement solutions that drive its success.
We collaborate with the Pillar team on an ongoing and consistent basis to understand business conditions on the ground, develop strategies, implement solutions and incorporate real-time feedback.
This seamless integration between the Hyphen and Pillar teams keeps us focused and working together on producing meaningful results.
Pillar was expanding our business into a new geographical area and Hyphen’s insight and ability to deliver the highest quality of material and professional feedback far exceeded my expectations. I wouldn’t have had the success I’ve had without this partnership and support. I can’t even compare them to other companies, they are their own hybrid in the industry.
We provide the benefit of a well-stocked marketing strategy and design toolbox with expertise on demand without the need for Pillar to build a large in-house team.
This allows Pillar to focus internal resources on their core services while maintaining access to the know-how and capabilities of our team of marketing professionals.
There’s a lot you’ve contributed to our business outside of marketing and branding. This is driven by your integration into our team and your sense of ownership in our success. Marketing is an important role on the team, and we need to see, no matter what you’re doing, you own it and take pride in it. I’m hands off because I trust you guys to do what you need to do.