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Propelling growth with a professionally designed website

Overlap Associates
Overlap Associates
Objective

An online presence showcasing Overlap’s growing service offering & the meaningful impact of their work.

Background

In 2019, Overlap Associates – a design consultancy with offices in Canada and the UK – collaborated with our team to replace their Wix website, which was difficult to maintain and lacked a unified look with their blog on a separate domain.

To propel their next phase of business growth, they wanted a thoughtfully designed website with intuitive content organization as they expanded their offering to include webinars, training, and tools for purchase.

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Impact
  1. A visually creative, award-winning website reflective of Overlap’s values & impact
  2. A better, on-brand experience for Overlap’s website visitors
  3. Intuitively organized content for easy discovery & use
  4. Seamlessly integrated webinar (GoToWebinar) & ecommerce (Shopify) capabilities
  5. HubSpot integration for versatile data collection
  6. Enhanced thought leadership with prominent showcasing of ideas & resources
  7. A custom WordPress website that is easy to maintain internally
Our Responsibilities
  • In-depth discovery, including competitor analysis & workshop with Overlap team
  • Strategy, design & development of a custom WordPress website
  • Editing & optimizing of copy provided by Overlap
  • Integration of third-party tools (HubSpot, Shopify, GoToWebinar)
  • Testing & deployment, including SEO continuance & site optimization

Overlap’s old site was split across different domains for their main website and blog. Ensuring an engaging & unified look & feel was a top priority for the new site.

We designed a ‘living line’ concept to connect Overlap’s philosophy, offering & success stories in a human-centred way.

The ‘living line’ digital strategy for Overlap’s website led to a win for website design in the Hermes Creative Awards 2020!

Our goal wasn’t to reinvent the Overlap brand. Instead, we reimagined & enhanced the Overlap brand within existing brand parameters – something we love to do!

In collaboration with the Overlap team, we put a lot of thought into the site’s information architecture & implications for the firm’s market positioning. We settled on a balance of 70% ideas & resources, 30% portfolio & past work.

We struggled for years trying to communicate our story online. Working with Hyphen has been fantastic. They helped us think through how to use our website to accelerate our marketing, communicate a clear set of services and really worked with us through the process.

Brock Hart
Brock Hart
Co-Chief Executive Officer, Overlap Associates

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