Propelling growth with a professionally designed website
Co-Chief Executive Officer, Overlap Associates
“We struggled for years trying to communicate our story online. Working with Hyphen has been fantastic. They helped us think through how to use our website to accelerate our marketing, communicate a clear set of services and really worked with us through the process.”
Overlap Associates, a design consultancy firm with offices in Canada and the UK, needed an online presence that showcased their growing service offering and the meaningful impact of their work.
We collaborated with their team to replace their Wix website, which was difficult to maintain and lacked a unified look with their blog on a separate domain.
To propel their next phase of business growth, we designed a thoughtful website with intuitive content organization to accommodate their expanding offering, including webinars, training, and tools for purchase.
- In-depth discovery, including competitor analysis & workshop with Overlap team
- Strategy, design & development of a custom WordPress website
- Editing & optimizing of copy provided by Overlap
- Integration of third-party tools (HubSpot, Shopify, GoToWebinar)
- Testing & deployment, including SEO continuance & site optimization
Overlap’s old site was split across different domains for their main website and blog. Ensuring an engaging and unified look & feel was a top priority for the new site.
We designed a ‘living line’ concept to connect Overlap’s philosophy, offering & success stories in a human-centred way.
The ‘living line’ digital strategy for Overlap’s website led to a win for website design in the Hermes Creative Awards 2020!
Our goal wasn’t to reinvent the Overlap brand. Instead, we reimagined & enhanced the Overlap brand within existing brand parameters – something we love to do!
In collaboration with the Overlap team, we put a lot of thought into the site’s information architecture & implications for the firm’s market positioning. We settled on a balance of 70% ideas & resources, 30% portfolio & past work.