With collaboration, agility & fresh perspectives to design a WordPress website guided by stakeholder needs.
Enable barrier-free sharing of cancer research information, opportunities & impact with user-driven web design
In January 2021, the Ontario Institute for Cancer Research (OICR) selected Hyphen through an RFP process to design, build and launch a new WordPress website worthy of its world-class cancer research to support its mission to change lives.
Our challenge? To provide diverse audiences with easy access to compelling information about OICR’s wide array of programs, researchers & opportunities – all within just 7 months.
Every organization has its unique internal structure and nomenclature. While it’s a natural instinct to apply these to website design, you can easily end up with a site layout that doesn’t make sense to users.
How can you identify the best approach for organizing content? By asking your users. We used formal user testing to help us translate OICR’s complex framework of programs and researchers into a flat, alphabetized information structure with intuitive navigation and user-driven web design.
How can a site allow every user to reach their destination within 3 clicks? We initially envisioned using a wizard on the homepage to help users quickly click through to what they were seeking among OICR’s vast universe of cancer researchers, programs, data, and news.
However, user testing showed us this approach was cumbersome. Scrapping the wizard, we turned instead to a simpler solution: Google’s on-page Programmable Search Engine for powerful and precise website search functionality.
Designing a website for a large, complex organization can feel overwhelming given the diversity of the content to be presented. Applying a modular, templated approach can balance customization with consistency.
After a thorough review of OICR’s existing content, we developed back-end templates with modules that could be switched on and off. This allowed for the presentation of content in customized ways while minimizing complexity and maximizing consistency on the back-end.
In a complex organization like OICR, there is a great diversity of worthy priorities and perspectives. The Hyphen team listened to everyone, balancing different stakeholder needs and helping us unite behind a shared vision for the new website.