
Brand Mark for the Friends of the Thomas Fisher Rare Book Library


Executive Director, Creative Integrated Marketing Communications, University of Toronto
“Top quality design and experience working with Nat, Richard, Tamar and the whole team at Hyphen.”
A cornerstone of the University of Toronto’s heritage, the Friends of the Fisher Library champions the preservation of the books at the Thomas Fisher Rare Book Library, which is home to materials from across Canada and around the world.
Despite their longstanding dedication to preserving our literary history, the Friends of the Fisher Library lacked a visual identity to reflect their profound impact.
Hyphen’s aim was to create an identity that would embody the spirit of the Thomas Fisher Rare Book Library and the Friends of the Fisher Library organization.
Our approach was to create a design that was both structured and elegant, conveying a sense of community while remaining clean and multifaceted – a symbol suitable for a forward-thinking and progressive group of supporters.
- Brand discovery: analysis of existing brand, environment, and competitive landscape
- Concept design: development of six identity options
- Brand identity design: identity development and finalization
