Launch a financial services brand & website focused on storytelling and the firm’s value proposition, in under a year.
In 2017, we partnered with Guilfoyle Financial to create a new financial services brand as the team behind this privately owned wealth management firm in Toronto joined forces with a new partner.
Working with the team, we put together everything a startup needs from a branding and marketing perspective to help them accelerate their business development efforts. In nine months, we launched Chronicle Wealth, a wealth management company with a compelling value-based story.
The best name is the one that resonates with your values, aspirations, and culture.
By gaining an understanding of the value our client placed on heritage, roots, and creating happy memories, we landed on the name that clicked: Chronicle Wealth.
From the name and logo to the website and sales collateral, every expression of the Chronicle Wealth brand reflects the firm’s commitment to helping clients write new chapters in their proud family legacies.
Financial planning presentations tend to follow the same tired structure: our experience, what we can do for you, how we do it, what our clients say.
A better approach? Focus on client value from the beginning to show that you understand what keeps your client up at night.
We quickly found that Hyphen team was able to translate our requirements into a unique and emotionally powerful brand while providing everything we needed (and things we didn’t even know we needed) from a marketing perspective to get our new business up and running quickly.