An impactful website to strengthen the client experience

Case Studies
Website
Industry Finance
Deliverables
CopywritingDigital StrategyWebsite DesignWordPress Development
Blair Guilfoyle

Partner & Co-Founder, Chronicle Wealth

“We quickly found that Hyphen team was able to translate our requirements into a unique and emotionally powerful brand while providing everything we needed (and things we didn’t even know we needed) from a marketing perspective to get our new business up and running quickly.”

In 2017, we partnered with Guilfoyle Financial to create a new financial services brand as the team behind this privately owned wealth management firm in Toronto joined forces with a new partner.

In nine months, we launched Chronicle Wealth, a wealth management company with a compelling value-based story.

Working with the team, we put together everything a startup needs from a branding and marketing perspective to help them accelerate their business development efforts.

Responsibilities
  • Website strategy anchored in story telling
  • Customer website design following our brand development work
  • Illustration design
  • Custom WordPress development
  • Intuitive backend CMS for easy updating
  • Copywriting
  • QA, testing and launch
Impact
1
Website that strengthens client experience and builds trust
2
Cohesive & consistent brand representation
3
Clear value proposition and legacy focused website copy
4
Visual and compelling differentiation from competition
5
Design & development that will stand the test of time
Now There's a Great Story

Every expression of the Chronicle Wealth brand reflects the firm’s commitment to helping clients write new chapters in their proud family legacies.

Chronicle Wealth’s website is meant to feel like a breath of fresh air.

Clean & Strong Design

As an independent wealth counsel firm for successful families, it was important for Chronicle Wealth to have a website look and feel that resonated with their clients, spoke to their needs and instilled a sense of comfort and confidence.

We were able to accomplish this with a clean, strong and focused website design.

 

Custom Graphic Elements

To maintain brand consistency, we designed custom graphic elements seen throughout the website.

Creative Direction

To stay true to the newly developed Chronicle brand, we also provided creative direction for team photography and sources the right photographer for the Chronicle team.

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