Supercharging business growth with a bold website

Case Studies
Industry Manufacturing
CopyeditingDigital StrategyMaintenance & SupportWebsite DesignWordPress Development
Award Winner
Jon Joel

Development Manager

“The Hyphen team took the time to understand our business, our market and our challenges in order to develop a strategy fully aligned with our objectives. The end result was striking, but the true value has been the way in which these assets have empowered our business development team and made their work easier.”

Applied Lubrication Technology (ALT) is a successful, family-run chain lubrication manufacturing business, based in Ontario since 1999. In 2018, with their international business development team becoming busier and in need of a more strategic digital presence, they reached out to us for help.

Through a combination of design thinking, marketing strategy, and our team’s years of digital expertise, we designed and launched a bold new website to support ALT’s international business development team.

  • Strategy, design, copyediting & development of a custom WordPress website
  • Building a user-friendly Request a Quote form for customers to initiate sales inquiries
  • Integrating an easy-access system to organize ALT’s huge list of products & services
  • QA, testing & deployment
130+ RFQ submissions since website launch (up from 0)
6,771 new website users since launch
5,777 newsletter signups since launch (up from 0)
24/7 access to clear, up-to-date technical sales sheets
Applied Lubrication Technology (ALT)

ALT is a successful, family-run chain lubrication manufacturing business, based in Ontario since 1999.

Thoughtful Website Design

With ALT’s focus on sales growth, we needed to build a user-friendly website, placing customers’ needs front and centre.

This required us to design a website with clear navigation and easy access to information.

Driving Sales

Websites should make it simple for customers to connect with you online.

By building an easy-to-use Request a Quote form on ALT’s website, we helped their sales team open the door to more robust conversations with customers.

Removing Barriers

ALT’s business development team needed to be able to organize, easily update, and have regular access to their huge list of products and services.

We simplified their job by creating a solution-based system to integrate this information into the website.

University of Toronto Attracting students with a bold brand identity refresh