By building a strategic digital presence to simplify processes and strengthen branding.
Drive efficiencies for ALT’s busy international business development team
In 2018, we started working with Applied Lubrication Technology (ALT) – a successful, family-run chain lubrication business based in Ontario – to develop a strategic digital presence for its business development team.
With a combination of design thinking, marketing strategy and digital expertise, we helped ALT simplify and refine its technical sales sheets, refresh its brand identity, and launch a bold new website to support its international business development efforts.
To drive leads, a website needs to be designed with the customer’s needs front and centre. Clear navigation and easy access to information are crucial for a customer experience that boosts credibility and spurs action.
We developed a simple, user-friendly Quote Form for the ALT website to make it easy for customers to initiate a sales enquiry. By removing barriers, we helped open the door for more robust, professional conversations with the ALT sales team.
Digital marketing is about understanding the client’s business and helping them achieve business goals using digital technologies and design thinking in ways they likely haven’t considered.
We created a clear, simple system to organize and integrate ALT’s huge list of products and services into the new website. This has given ALT’s business development team reliable access to centralized, up-to-date sales sheets, making their job easier.
In the typically ‘unsexy’ industrial sector, marketing often focuses on functionality and technical specs while design takes a back seat. Yet when everyone looks alike, there is great potential to break through with creative thinking and fresh design.
We pushed creative boundaries to create a refreshed ALT brand identity while respecting its history. By implementing innovative design worthy of its industry-leading position, ALT has succeeded in raising its profile in a crowded market with a strategic digital presence. ALT’s website even won a few Davey Awards (read more here).
The Hyphen team took the time to understand our business, our market and our challenges in order to develop a strategy fully aligned with our objectives. The end result was striking, but the true value has been the way in which these assets have empowered our business development team and made their work easier.