Tackling a B2B Website Redesign
Reading Time: 7 minutes Scoping a B2B website redesign is a big job. The new site has to be intuitive, look great, and function optimally, and getting that right requires thoughtful planning up front.
Optimizing B2B Web Design & UX
Reading Time: 3 minutes Loads of content, diverse user groups, and a multi-stage purchasing journey – B2B web design is one big puzzle! I recently sat down with my Hyphen co-founder Nat Korol during a live session to make some sense of this puzzle and answer the question of how to design a B2B website to meet the functional […]
Big wins for the Targeo website in the Davey Awards
Reading Time: 3 minutes In 2018, Targeo, a Canadian company providing omni-channel flyer solutions, partnered with us to conceptualize, design and develop their new website. Once we had a solid understanding of what makes Targeo tick, we proposed a storytelling approach for the new site – a surprisingly unusual angle for this industry! Fast-forward one year and we are […]