Reading Time: 2 minutes In B2B marketing, a well-crafted purchasing journey is the cornerstone of success. It’s a carefully orchestrated experience that guides prospects from initial awareness to loyal customers. 1️⃣ Hone in on your ideal customer profiles (ICPs) Every prospect cannot be a good client, and companies often overlook what their existing customer base can tell them. Your […]
Reading Time: 4 minutes We believe that pursuing profit and purpose, in equal parts, is the obvious thing to do for our business. Not only does it help with attracting and retaining talent that’s aligned with our values, it also solidifies our commitment to our clients and their results. This, in turn, helps us grow organically through our reputation, […]
Reading Time: 3 minutes Have you ever found yourself waiting for the perfect moment to make a significant change? Many of us do, but as I’ve discovered, sometimes the most impactful decisions arise from taking action. This was the theme of my recent interview with Nasheen Liu, in which I shared insights on: The Path to Entrepreneurship Making a […]
Reading Time: 3 minutes Let’s face it: pretty much every professional services market is growing noisier and more crowded, no matter your industry. So, how do you stand out from the pack? Here at Hyphen, we believe the answer lies in two key areas: branding and client experience. Recently, our co-founder Nat Korol joined Chris Reynolds, Executive Chair at […]
Reading Time: 7 minutes Scoping a B2B website redesign is a big job. The new site has to be intuitive, look great, and function optimally, and getting that right requires thoughtful planning up front.
Reading Time: 6 minutes It’s easy to get lost in the mechanics of marketing, but when it comes to speaking to – and truly connecting with – your ideal clients, a little creativity may be just what you need to set your brand apart.
Reading Time: 7 minutes LinkedIn can be a powerful platform for B2B businesses to build an audience, and senior executives can play an important role in driving these efforts. However (there’s always a however), these things won’t happen on their own – harnessing this power requires a strategy, a plan, and action.
Reading Time: 6 minutes Here’s a question for the ages: is B2B cornerstone content just a big lump of marketing fluff, and can it actually help your B2B business build an audience? Never ones to shy away from a challenge, Hyphen co-founder Richard Lee and I tackled this question during a recent Hyphen Live session to share our take […]
