Reading Time: 2 minutes We like to think of ourselves as part of a new breed of businesses – companies that are as committed to purpose as they are to profit. We’re proud to be one of just 120 organizations globally to hold the dual distinction of being both a certified B Corporation and a 1% for the Planet member. When we share this, the inevitable question follows: “Why?”
Reading Time: 2 minutes In B2B marketing, a well-crafted purchasing journey is the cornerstone of success. It’s a carefully orchestrated experience that guides prospects from initial awareness to loyal customers. 1️⃣ Hone in on your ideal customer profiles (ICPs) Every prospect cannot be a good client, and companies often overlook what their existing customer base can tell them. Your […]
Reading Time: 6 minutes It’s easy to get lost in the mechanics of marketing, but when it comes to speaking to – and truly connecting with – your ideal clients, a little creativity may be just what you need to set your brand apart.
Reading Time: 7 minutes LinkedIn can be a powerful platform for B2B businesses to build an audience, and senior executives can play an important role in driving these efforts. However (there’s always a however), these things won’t happen on their own – harnessing this power requires a strategy, a plan, and action.
Reading Time: 6 minutes Here’s a question for the ages: is B2B cornerstone content just a big lump of marketing fluff, and can it actually help your B2B business build an audience? Never ones to shy away from a challenge, Hyphen co-founder Richard Lee and I tackled this question during a recent Hyphen Live session to share our take […]
