Our Commitment to a Healthier Planet with 1% for the Planet

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October 01, 2020 3 min read
by Nat Korol

What’s your vision for a better world?

Our vision for a better world includes a cleaner, healthier planet. One in which we all protect the environment so we can enjoy it together for generations to come. A world of people working together with a shared global vision and a commitment to local impact.

This vision was the driving force behind our decision to commit to the 1% for the Planet, and we’re over the moon to announce that Hyphen is officially on board as a business member as of October 1st 2020!

Why we joined 1% for the Planet

Established in 2002, 1% for the Planet is a globally recognized charitable organization that encourages businesses and individuals to take responsibility for protecting the environment.

Their model is simple: contribute 1% of your annual sales (not profits) to approved nonprofit organizations tackling environmental issues.

We love this – a clear commitment leading to meaningful action.

It’s about creating real impact by supporting local grassroots not-for-profits as part of a global movement focused on accelerating smart environmental giving. Count us in!

Working toward a cleaner world

Although there are many worthy causes out there, we’ve decided to focus our efforts on combating pollution as it threatens the air we breathe, the water we drink and the land that sustains us.

Nat Korol, founding partner, Hyphen Keeler Photographic
Hyphen's Commitment to a Healthier Planet with 1% for the Planet
Nat & Winston, Greenbelt, Toronto
Photo: Keeler Photographic

“As a team, we’re already taking steps to proactively reduce pollution associated with our Toronto office and our work-related travel, as well as collaborating with our landlord to improve our building’s overall environmental practices. Yet we believe we can do more.”

~ Nat Korol, Founding Partner

From today, we’ll also be donating 1% of Hyphen’s annual sales to environmental organizations with direct-action agendas related to pollution and a commitment to long-term change.

Not surprisingly, Canada is full of heroes doing innovative work to address the root causes of the environmental crisis – projects that protect both the environment and affected communities.

These are a few of the organizations we’re considering supporting going forward:

Living our values

Joining the 1% for the Planet movement is one meaningful step we’re taking to bring us closer to our vision for a better world. It reflects our conviction that change must start with us. It also aligns with our belief in creative as a force for good – that asking questions, thinking differently and breaking rules can make a difference and contribute to a better world.

To all the nonprofits out there coming up with creative solutions to combating pollution and protecting the environment, we have the utmost respect for you.

From today onward, we’re committed to doing our small yet important part to help.

Hyphen's Commitment to a Healthier Planet with 1% for the Planet
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