Have you noticed that LinkedIn is rolling out Premium Company Page features? If you’re managing a business LinkedIn profile, you might be wondering if it’s worth the time, effort and budget. 

Our team has tried it for a month and here’s what we found—what works, what doesn’t, and when the ROI makes sense.

What Does a LinkedIn Premium Company Page Offer?

LinkedIn’s Premium Company Page comes with enhanced visibility, lead generation tools, advanced audience insights, and improved analytics. But, like any marketing tool, its value depends on your business goals and how actively you use LinkedIn for brand awareness, sales, and recruitment.

Let’s break down the key benefits and when this investment does—and doesn’t—make sense.

✅ When It May Be Worth It

1. For Brand Visibility & Thought Leadership

A Premium Company Page enhances brand visibility by prioritizing your page in LinkedIn search results and recommendations. This means more potential clients and talent can discover your business effortlessly. 

Additionally, LinkedIn’s algorithm gives Premium pages an organic reach boost, making sure your posts and articles are seen by a larger audience. 

Features like LinkedIn Live & Newsletters enable businesses to engage followers with interactive content, while AI-powered content suggestions help optimize your messaging by recommending trending topics and themes to enhance engagement.

2. For B2B Lead Generation & Sales

For businesses focused on sales, LinkedIn Premium provides Advanced Audience Insights that give a deep dive into who is engaging with your content, allowing for precise targeting. Lead generation becomes more effective with LinkedIn Lead Gen Forms, which let you capture high-quality leads without directing users off the platform. 

If your team already uses Sales Navigator, the integration enhances lead tracking and AI-driven recommendations for smarter prospecting. The ability to send InMail messages to potential prospects outside of your connections also opens doors for proactive outreach and business development. 

Plus, LinkedIn Ads allow businesses to refine ad targeting and retarget site visitors, helping to convert high-intent leads into clients.

3. For Competitive Insights & Analytics

Understanding how your company compares to competitors is key in refining your marketing strategy. Premium Company Pages offer benchmarking tools that show how your page’s performance stacks up against similar businesses. 

With Visitor Analytics, you can identify who is visiting your page, which content is resonating, and what adjustments might be necessary. 

Content Performance Reports provide in-depth data to help optimize your posts, ensuring that your efforts are aligned with audience engagement trends and maximizing ROI.

4. For Hiring & Employer Branding

If your business prioritizes talent acquisition, LinkedIn Jobs offers advanced job posting features that increase visibility and allow access to top-tier candidates. 

Employer branding is further enhanced with customization options, enabling companies to showcase their workplace culture, share employee testimonials, and highlight their mission and values. These features make it easier to attract high-quality applicants who align with your company’s vision.

❌ When It May Not Be Worth It

1. If Your Audience Isn’t Active on LinkedIn

Not every industry’s key decision-makers spend time on LinkedIn. If your prospects and clients engage more on other channels, niche forums, or direct networking, it’s best to allocate more budget to those.

2. If You Don’t Have a LinkedIn Content Strategy

A Premium Page won’t help much if you’re not consistently and thoughtfully publishing relevant content for your audience. Before investing, make sure your business is posting thought leadership articles, engaging with followers, and building a strong organic presence.

3. If You’re Already Investing in LinkedIn Ads & Sales Navigator

If your company already uses Sales Navigator and paid ads, you’re getting similar benefits. A Premium Page may not add much value beyond what you’re already paying for.

Our Verdict: Is LinkedIn Premium Company Page Worth It?

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At CA$1,108.46 per year (or CA$133.32 per month), LinkedIn Premium Company Page is an investment if:

• Your business actively uses LinkedIn for marketing, hiring, and lead generation.
• You need better analytics, audience insights, and organic reach.
• You want to leverage thought leadership, newsletters, and live content.

However, if your company isn’t consistent on LinkedIn or already invested in Sales Navigator and paid ads, you’re likely better off putting that budget into organic content strategy and targeted ad campaigns.

LinkedIn offers a one-month free trial of Premium Company Pages – use it strategically. Plan your content in advance, experiment with features, and measure your engagement before committing to a paid plan (LinkedIn Premium).

If your LinkedIn marketing feels like a content black hole, we can help. Let’s build a strategy that actually works for your business. Connect with us!