How to Harness the Power of Audience Building on LinkedIn

Reading Time: 7 minutes LinkedIn can be a powerful platform for B2B businesses to build an audience, and senior executives can play an important role in driving these efforts. However (there’s always a however), these things won’t happen on their own – harnessing this power requires a strategy, a plan, and action.

How to Build Your Audience with B2B Cornerstone Content

Reading Time: 6 minutes Here’s a question for the ages: is B2B cornerstone content just a big lump of marketing fluff, and can it actually help your B2B business build an audience? Never ones to shy away from a challenge, Hyphen co-founder Richard Lee and I tackled this question during a recent Hyphen Live session to share our take […]

Optimizing B2B Web Design & UX

Reading Time: 3 minutes Loads of content, diverse user groups, and a multi-stage purchasing journey – B2B web design is one big puzzle! I recently sat down with my Hyphen co-founder Nat Korol during a live session to make some sense of this puzzle and answer the question of how to design a B2B website to meet the functional […]

Is a Marketing Team on Retainer Right for You?

Reading Time: 4 minutes How will my business benefit from hiring a marketing team on a retainer basis? It’s a good question, and one that some of our clients – typically, marketing directors or C-suite executives – ask both themselves and us when looking outside their organization for marketing support. 💡 4 important ways in which clients benefit from […]

How We Built Hyphen’s International Team 🌍

Reading Time: 4 minutes When starting Hyphen, one of our key visions was to build a company where remote work wasn’t just possible – it was preferred. Today, our team does just that. Some choose to experience another city or culture for a few months while others are stationed permanently overseas. In fact, half of our team lives outside […]

9 Remote Work Tips from Hyphen’s Team Members

Reading Time: 4 minutes We’ve all dreamed of becoming a digital nomad, having the freedom to work from anywhere, and doing the work at times that are best for us.  Yet many businesses seem to shy away from allowing remote work because: 🚫 Either it’s not part of their original organizational cultural and would require a lot of energy and […]

What’s the Most Powerful Marketing Tool?

Reading Time: 5 minutes Sorry, that was rather clickbaity, but we do have an actual answer. The most powerful marketing tool is asking questions. Sounds kind of lame. However, we genuinely believe it’s true. Here’s why: Asking questions ensures marketing is powered by insights and strategies, rather than lazy assumptions and copycat efforts. “We should be on TikTok.” OK, […]

Putting a Timer on Creative Concepts – Can It Be Done?

Reading Time: 6 minutes I’m no stranger to late nights tinkering on creative concepts. It’s one of those things creatives do – go deep into ideation mode at all hours to find the perfect concept for clients.  But before the work starts, we (myself and the team at Hyphen) are often asked how much time it will take to […]

3 Ideas to Align B2B Sales and Marketing

Reading Time: 4 minutes B2B businesses today rely on departmental alignment for success, especially between sales and marketing. Disconnected operations and objectives between these teams mean that you’re not likely to hit key business objectives. You’re likely thinking about how to get these teams working together in lockstep. Here are 3 ideas and actions that you can take to better […]

How Hearing No Helps Challenge the Status Quo

Reading Time: 3 minutes You want an agency collaborator that has your business’ best interest in mind – one that delivers more than the status quo. And so, in your conversations with your agency, listen for constructive objections – don’t only look for trophies, awards, and other vanity metrics. Those things are great, but they aren’t indicative of a […]