Tackling a B2B Website Redesign
Reading Time: 7 minutes Scoping a B2B website redesign is a big job. The new site has to be intuitive, look great, and function optimally, and getting that right requires thoughtful planning up front.
Marketing’s Role in Strategic Corporate Gifting
Reading Time: 6 minutes It’s easy to get lost in the mechanics of marketing, but when it comes to speaking to – and truly connecting with – your ideal clients, a little creativity may be just what you need to set your brand apart. During our October 30 Hyphen Live discussion, hosts Nat Korol and Tamar Bresler were joined […]
Creating Space for Creativity in B2B Marketing
Reading Time: 6 minutes It’s easy to get lost in the mechanics of marketing, but when it comes to speaking to – and truly connecting with – your ideal clients, a little creativity may be just what you need to set your brand apart.
How to Harness the Power of Audience Building on LinkedIn
Reading Time: 7 minutes LinkedIn can be a powerful platform for B2B businesses to build an audience, and senior executives can play an important role in driving these efforts. However (there’s always a however), these things won’t happen on their own – harnessing this power requires a strategy, a plan, and action.
How to Build Your Audience with B2B Cornerstone Content
Reading Time: 6 minutes Here’s a question for the ages: is B2B cornerstone content just a big lump of marketing fluff, and can it actually help your B2B business build an audience? Never ones to shy away from a challenge, Hyphen co-founder Richard Lee and I tackled this question during a recent Hyphen Live session to share our take […]
Optimizing B2B Web Design & UX
Reading Time: 3 minutes Loads of content, diverse user groups, and a multi-stage purchasing journey – B2B web design is one big puzzle! I recently sat down with my Hyphen co-founder Nat Korol during a live session to make some sense of this puzzle and answer the question of how to design a B2B website to meet the functional […]
Is a Marketing Team on Retainer Right for You?
Reading Time: 4 minutes How will my business benefit from hiring a marketing team on a retainer basis? It’s a good question, and one that some of our clients – typically, marketing directors or C-suite executives – ask both themselves and us when looking outside their organization for marketing support. 💡 4 important ways in which clients benefit from […]
How We Built Hyphen’s International Team 🌍
Reading Time: 4 minutes When starting Hyphen, one of our key visions was to build a company where remote work wasn’t just possible – it was preferred. Today, our team does just that. Some choose to experience another city or culture for a few months while others are stationed permanently overseas. In fact, half of our team lives outside […]
9 Remote Work Tips from Hyphen’s Team Members
Reading Time: 4 minutes We’ve all dreamed of becoming a digital nomad, having the freedom to work from anywhere, and doing the work at times that are best for us. Yet many businesses seem to shy away from allowing remote work because: 🚫 Either it’s not part of their original organizational cultural and would require a lot of energy and […]
What’s the Most Powerful Marketing Tool?
Reading Time: 5 minutes Sorry, that was rather clickbaity, but we do have an actual answer. The most powerful marketing tool is asking questions. Sounds kind of lame. However, we genuinely believe it’s true. Here’s why: Asking questions ensures marketing is powered by insights and strategies, rather than lazy assumptions and copycat efforts. “We should be on TikTok.” OK, […]