Reading Time: 4 minutes Your brand is more than a logo or tagline—it’s your reputation, your credibility, and your foothold in the market. It’s the reason clients choose you over a sea of competitors. But what happens when your firm evolves—your strategy shifts, your audience changes, or your identity no longer fits? It might be time for a rebrand.
Reading Time: 3 minutes Think LinkedIn Company Pages don’t drive business? Think again. While personal branding plays a crucial role, a well-optimized company page builds credibility, fuels lead generation, and strengthens industry influence. But to truly stand out, you must go beyond the basics and leverage advanced LinkedIn strategies that maximize visibility and engagement. So, how do you turn […]
Reading Time: 3 minutes Have you noticed that LinkedIn is rolling out Premium Company Page features? If you’re managing a business LinkedIn profile, you might be wondering if it’s worth the time, effort and budget. Our team has tried it for a month and here’s what we found—what works, what doesn’t, and when the ROI makes sense. What Does […]
Reading Time: 3 minutes A successful website balances strategy, usability, and functionality. Every decision – from the copy on your homepage to the speed of your mobile site – impacts your bottom line. Here are 10 common pitfalls businesses face when working on a new website and how to avoid them. Full disclosure, we’ve been guilty of committing them […]
Reading Time: 2 minutes We like to think of ourselves as part of a new breed of businesses – companies that are as committed to purpose as they are to profit. We’re proud to be one of just 120 organizations globally to hold the dual distinction of being both a certified B Corporation and a 1% for the Planet member. When we share this, the inevitable question follows: “Why?”
Reading Time: 3 minutes In the B2B space, a solid marketing plan isn’t a luxury – it’s the foundation of success. But crafting one? That’s both an art and a science.
In our experience, the best approach is to combine proven marketing strategies with AI-powered tools to move quickly while delivering real results. Let’s break down the core components of an effective B2B marketing plan.
Reading Time: 2 minutes In B2B marketing, a well-crafted purchasing journey is the cornerstone of success. It’s a carefully orchestrated experience that guides prospects from initial awareness to loyal customers. 1️⃣ Hone in on your ideal customer profiles (ICPs) Every prospect cannot be a good client, and companies often overlook what their existing customer base can tell them. Your […]
Reading Time: 3 minutes Have you ever found yourself waiting for the perfect moment to make a significant change? Many of us do, but as I’ve discovered, sometimes the most impactful decisions arise from taking action. This was the theme of my recent interview with Nasheen Liu, in which I shared insights on: The Path to Entrepreneurship Making a […]
Reading Time: 3 minutes Let’s face it: pretty much every professional services market is growing noisier and more crowded, no matter your industry. So, how do you stand out from the pack? Here at Hyphen, we believe the answer lies in two key areas: branding and client experience. Recently, our co-founder Nat Korol joined Chris Reynolds, Executive Chair at […]
Reading Time: 7 minutes Scoping a B2B website redesign is a big job. The new site has to be intuitive, look great, and function optimally, and getting that right requires thoughtful planning up front.
