Tackling a B2B Website Redesign
Reading Time: 7 minutes Scoping a B2B website redesign is a big job. The new site has to be intuitive, look great, and function optimally, and getting that right requires thoughtful planning up front.
Creating Space for Creativity in B2B Marketing
Reading Time: 6 minutes It’s easy to get lost in the mechanics of marketing, but when it comes to speaking to – and truly connecting with – your ideal clients, a little creativity may be just what you need to set your brand apart.
Optimizing B2B Web Design & UX
Reading Time: 3 minutes Loads of content, diverse user groups, and a multi-stage purchasing journey – B2B web design is one big puzzle! I recently sat down with my Hyphen co-founder Nat Korol during a live session to make some sense of this puzzle and answer the question of how to design a B2B website to meet the functional […]
Putting a Timer on Creative Concepts – Can It Be Done?
Reading Time: 6 minutes I’m no stranger to late nights tinkering on creative concepts. It’s one of those things creatives do – go deep into ideation mode at all hours to find the perfect concept for clients. But before the work starts, we (myself and the team at Hyphen) are often asked how much time it will take to […]
The atypical creative brief for professional services
Reading Time: < 1 minute Download our creative brief that’s ideal for professional services looking to partner with a digital agency. Good luck!
Our Commitment to Responsibility
Reading Time: 3 minutes Recent events have brought to light some challenging realities. We must now address some very important questions about what we want of a fair and just society, and how we as individuals can work to make that accessible to everyone. While the issues may at times appear grim, we are emboldened by the change makers […]
Why are you still building brochure-ware websites?
Reading Time: 5 minutes Smith, Johnson and Weston. Beryl, Frank and Liebowitz. Barristers and solicitors. Attorneys at law. Accountants & CFAs. A multitude of last names and a flourish of acronyms. These are the ubiquitous professional services companies that can be found in every high rise, every commercial plaza, and every mall kiosk. The legal firms, accounting firms, financial […]
Does good SEO have to mean awful design?
Reading Time: 4 minutes It’s a fine line, straddling that chasm between cutting edge-web design and hyper-optimized, content-heavy web pages. Sometimes it even feels like the SEO warriors are winning out over communicative design. Any Google search will turn up too many articles to count about SEO rule X or rule Y on what you should be doing to […]