#ExpandTheBan Campaign: Here’s How We Did

Reading Time: 2 minutes As individuals and as a business, we believe in targeting the root causes of pollution while also doing our best to reduce our day-to-day impact on the environment.  In 2020, we made our commitment official by joining 1% for the Planet, a global network of businesses, individuals, and non-profits who put people and the planet […]

How We Built Hyphen’s International Team

Reading Time: 4 minutes When starting Hyphen, one of our key visions was to build a company where remote work wasn’t just possible – it was preferred. Today, our team does just that. Some choose to experience another city or culture for a few months while others are stationed permanently overseas. In fact, half of our team lives outside […]

9 Remote Work Tips from Hyphen’s Team Members

Reading Time: 4 minutes We’ve all dreamed of becoming a digital nomad, having the freedom to work from anywhere, and doing the work at times that are best for us. Yet many businesses seem to shy away from allowing remote work because either it’s not part of their original organizational cultural and would require a lot of energy and work to […]

Harnessing LinkedIn to Combat Plastic Pollution in Canada

Reading Time: 2 minutes How do you drive meaningful change in the fight against plastic pollution in Canada? With action! In this article, we offer a behind-the-scenes look at how we’re using LinkedIn to support Environmental Defence in its #PlasticFreeJuly campaign to #ExpandTheBan on single-use plastics in Canada. Driving impact with LinkedIn Although Hyphen has partnered with Environmental Defence […]

An Exciting Win for Us and Our Client

Reading Time: 2 minutes A BIG congratulations to Raymond James Ltd. for being recognized with Distinction for Branded Content in the 2022 Communicator Awards for the Choice of Top Advisors whitepaper. Click here to request a copy. About the Work Created by our team from start to finish (formulating the digital content strategy, research and interviews, copywriting, designing, art […]

Art for Ukraine: A Collaboration with Nina Dzyvulska

Reading Time: 2 minutes Every year, Hyphen seeks a stand-out artist to partner on our annual visual and brand creative. This year, we collaborated with world-renowned Ukrainian illustrator Nina Dzyvulska – not only for her outstanding creative abilities, but also to demonstrate our support for her community and all Ukrainians impacted by the unthinkable war. Activism through art As […]

3 Ideas to Align B2B Sales and Marketing

Reading Time: 3 minutes B2B businesses today rely on departmental alignment for success, especially between sales and marketing. Disconnected operations and objectives between these teams mean that you’re not likely to hit key business objectives. You’re likely thinking about how to get these teams working together in lockstep. Here are 3 ideas and actions that you can take to better […]

How Hearing No Helps Challenge the Status Quo

Reading Time: 3 minutes You want an agency collaborator that has your business’ best interest in mind – one that delivers more than the status quo. And so, in your conversations with your agency, listen for constructive objections – don’t only look for trophies, awards, and other vanity metrics. Those things are great, but they aren’t indicative of a […]

How to Transition Your Client to a New Agency with Kindness

Reading Time: 5 minutes For agencies preparing to transition a client to a new agency, there are plenty of existing resources with best practices and checklists for executing the switch. However, there’s often one key element missing: kindness. Few how-to guides touch on the importance of this key relationship-based element and its potential to have a profound impact on […]

Hyphen Is Now a Gold HubSpot Solutions Partner

Reading Time: 2 minutes We’re happy to announce that Hyphen has reached the gold tier in HubSpot’s Solutions Partner Program. For us, this is another step forward on the path we started on back in early 2021, when we became a HubSpot Certified Solutions Partner. More importantly, this milestone simply means we have more experience and knowhow to help […]