Reading Time: 6 minutes It’s easy to get lost in the mechanics of marketing, but when it comes to speaking to – and truly connecting with – your ideal clients, a little creativity may be just what you need to set your brand apart. During our October 30 Hyphen Live discussion, hosts Nat Korol and Tamar Bresler were joined […]
Reading Time: 7 minutes LinkedIn can be a powerful platform for B2B businesses to build an audience, and senior executives can play an important role in driving these efforts. However (there’s always a however), these things won’t happen on their own – harnessing this power requires a strategy, a plan, and action.
Reading Time: 2 minutes Another year old, wiser, and as energized as ever! As we celebrate our 7th anniversary, we’re reflecting on all the factors that have helped us come this far and shaped our story up to now. Here are 7 fun facts that offer a glimpse of what makes Hyphen tick. There are so many more fun […]
Reading Time: 2 minutes As individuals and as a business, we believe in targeting the root causes of pollution while also doing our best to reduce our day-to-day impact on the environment. In 2020, we made our commitment official by joining 1% for the Planet, a global network of businesses, individuals, and non-profits who put people and the planet […]
Reading Time: 4 minutes When starting Hyphen, one of our key visions was to build a company where remote work wasn’t just possible – it was preferred. Today, our team does just that. Some choose to experience another city or culture for a few months while others are stationed permanently overseas. In fact, half of our team lives outside […]
Reading Time: 4 minutes We’ve all dreamed of becoming a digital nomad, having the freedom to work from anywhere, and doing the work at times that are best for us. Yet many businesses seem to shy away from allowing remote work because: 🚫 Either it’s not part of their original organizational cultural and would require a lot of energy and […]
Reading Time: 2 minutes How do you drive meaningful change in the fight against plastic pollution in Canada? With action! In this article, we offer a behind-the-scenes look at how we’re using LinkedIn to support Environmental Defence in its #PlasticFreeJuly campaign to #ExpandTheBan on single-use plastics in Canada. 🔈 Driving impact with LinkedIn Although Hyphen has partnered with Environmental […]
Reading Time: 2 minutes A BIG congratulations to Raymond James Ltd. for being recognized with Distinction for Branded Content in the 2022 Communicator Awards for the Choice of Top Advisors whitepaper. Click here to request a copy. About the Work Created by our team from start to finish (formulating the digital content strategy, research and interviews, copywriting, designing, art […]
Reading Time: 3 minutes Every year, Hyphen seeks a stand-out artist to partner on our annual visual and brand creative. This year, we collaborated with world-renowned Ukrainian illustrator Nina Dzyvulska – not only for her outstanding creative abilities, but also to demonstrate our support for her community and all Ukrainians impacted by the unthinkable war. Activism through art As […]
Reading Time: 4 minutes B2B businesses today rely on departmental alignment for success, especially between sales and marketing. Disconnected operations and objectives between these teams mean that you’re not likely to hit key business objectives. You’re likely thinking about how to get these teams working together in lockstep. Here are 3 ideas and actions that you can take to better […]
