A different approach.
Future-focused businesses cultivate an environment in which marketing and sales efforts are aligned to drive sustainable, long-term growth. We help them do it.
Hyphen works with established leadership teams who aspire to align their business development, recruitment or sales teams with their marketing initiatives.
In some instances, we become a fully supporting digital marketing and creative team for organizations that are not inclined or able to hire an in-house team. In other instances, we become invaluable partners, providing strategic direction, execution and reporting support.
What we bring to your business.
We can help your organization make strategic connections between your marketing initiatives and desired sales, business development or recruitment outcomes.
Our clients work with us because we help them connect the dots. Through understanding business goals, offering sound advice and quality execution, and working quickly and reliably, we’ve established long-lasting relationships spanning years, departments and organizations.
Importantly, we won’t take on an active role with your organization unless we’re confident we can move the needle and tie every recommendation to a viable business outcome.
We specialize in working with:
- Financial & Professional Services
The fact that you truly care about our success comes through loud and clear. You are constantly helping us develop the story and refine the language that we use to engage with our shareholders, stakeholders, employees and customers.
You are very driven and certainly very client-centered in your approach – which I absolutely love. You are responsive and always on time with your delivery, or you kept me informed. Keep doing what you do.
When we saw the initial drafts of our website, we were blown away at how well Hyphen captured our corporate feel and the image we wanted to portray. We would highly recommend Hyphen as a partner in your corporate look and website design.
Hyphen did more than just put together website pages. They learned about our company, our industry, and our people before even starting to lay something out.
Working with Hyphen on establishing an international brand identity for a 100 year old, family run business, from a different time zone, was a lot easier than we thought.
They helped us make over our brand identity and were able to discern what direction we wanted to take and what sort of look we were after, even though we weren’t initally sure ourselves. We couldn’t be more pleased with our new look.
The level of unique ideas for a business that most people would say is ‘dull’ that Hyphen offered us and executed on, inspired our team to approach new business with a fresh set of eyes.
Understanding compliance and regulatory requirements, Hyphen helped to differentiated us from the crowd and also showcased our value to prospects, leading to quicker customer decision making, and business growth.
How often do brainstorming sessions and meetings turn into action? We apply design thinking methodology to B2B and B2C strategy initiatives to develop tactical and measurable action plans. It's a win-win for your company and your customers when you implement a marketing strategy built around useful content and meaningful conversations.
- Market research
- Inbound marketing
- Digital marketing
- Social media
- Content marketing
Shouldn't your website or landing page drive demand and retention by offering useful customer experiences?
We strengthen your digital strategy and design by focusing on your customer needs and goals, and optimizing their journey and experience.
- Customer journey and user experience mapping
- Organic search optimization
- Optimized copywriting and communications
- Responsive digital design
Your audience behaves differently online than in person. Our value lies in helping you build trust online through compelling and consistent brand experiences at every stage of the customer journey.
- Brand storytelling
- Content creation
- Landing pages
- Email newsletters
- Social media
- Website optimization for search engines
- Marketing automation and CRM software implementation
- Inbound marketing
- Search engine marketing
Our design and creative services concentrate on creating a holistic brand experience with specialization in graphic design, content and creative direction.
- Brand visual identity and logo design
- Brand guidelines and tone of voice
- Branded marketing collateral
- Client experience design
- Packaging design
- Websites & landing pages