Within months of Can I Pay Less brand identity and website launch, the startup was bought out by a leading competitor and investor, the ideal outcome for the company's founders.
Can I Pay Less was a tech startup that offered users the ability to enter their preferences for a credit card – be it cash-back, rewards, no annual fee, etc. – and presented the best credit card available based on those criteria.
Why we were hired.
Can I Pay Less already had a superior algorithm to analyze countless card attributes and was far better than any of its competitors at finding the right credit card for savings, points or rewards. However, as a new player in a large market of websites and apps offering financial or savings advice and help, the company needed to highlight how it was different. It came to us for help defining a corporate identity that would set it apart from the competition and convey the benefits of its system.
- Create a brand identity that would distinguish the company from other financial products.
- Create a seamless and UX-optimized website that would move users easily through to goal-completion.
- Develop a straightforward website supporting Can I Pay Less algorithm.
The Big Idea
How we achieved results.
In a marketplace saturated by financial products differentiating themselves by the rates they offer, we recommended something different to help flesh out the company’s brand identity. The big idea was that commodity products – from cereal to auto repair shops to insurance providers – use mascots or characters to personalize the brand and create a memorable hook for customers. We established and integrated a mascot named Sam the Sasquatch into the brand. Sam represented the customer who is, for the first time, coming out of the proverbial woods in need to outfit his life in the most frugal way possible. The question is, of course was: “Can I pay less?”
With Sam's pleasant demeanour, our intuitive user experience alongside a straightforward website strategy, the website experience minimized customer's stress, ensuring she felt that the recommended credit card was the best one.
Sam the Sasquatch a mascot representing the customer who is, for the first time, coming out of the proverbial woods in need to outfit his life in the most frugal way possible. The question is, of course was: “Can I pay less?”